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Common Marketing Terms

Business to Business: It is a situation where one business makes commercial transaction with another.


Conversion Rate: The desired action can take many forms, varying from site to site. Examples include sales of products, membership registrations, newsletter subscriptions, software downloads, or just about any activity beyond simple page browsing.


SEO: SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

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